Alia Bhatt invests in IIT-Kanpur backed startup, check other startups backed by actor


New Delhi: Actor Phool.co, on Thursday (October 7), introduced that actor Alia Bhatt has invested a disclosed quantity within the Kanpur-based startup. For these uninitiated, Phool.co is an IIT-Kanpur backed startup that converts floral waste into incense merchandise. 

Founded in 2017 by engineering graduate Ankit Agarwal, Phool.co allows the conversion of floral waste into charcoal free luxurious incense merchandise. The environment-friendly model has additionally obtained Fair for Life – Fairtrade and Ecocert Organic & Natural certifications. 

Using its know-how, the startup has launched what it calls ‘Fleather’, which is alleged to be an alternative choice to animal leather-based however made with flowers. Bhatt stated that she admires Agarwal’s imaginative and prescient of constructing incense and bio-leather from recycled flowers.  

She added that the startup’s efforts preserve rivers clear and create a humane various to leather-based and offering employment to girls in India’s heartland. Previously, Phool.co had moped up $2 million in its seed funding spherical from traders reminiscent of  IAN Fund, Social Alpha (FISE), Draper Richards Kaplan Foundation (San Francisco), and IIT Kanpur.

Investments of Alia Bhatt in Indian startups: 

Alia Bhatt’s funding in Nykaa 

Alia Bhatt has additionally invested an undisclosed quantity in omnichannel life-style retailer Nykaa, which is now planning to go public with an preliminary public supply (IPO). 

Alia Bhatt’s funding in StyleCracker

StyleCracker is among the early startups backed by the star actor. Bhatt had invested an undisclosed quantity within the fashion-tech startup. Also Read: Bank of Baroda slashes rate of interest on residence loans: Check and evaluate newest fee with SBI, LIC

Alia Bhatt launches Ed A Mamma

Alia Bhatt had launched Ed A Mamma, a kidswear model, in November 2020 to kick off her entrepreneurial journey. Also Read: In Pics: Top 10 richest individuals in India in 2021

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