BJP legal advisor issues notice to Sabyasachi Mukherjee over controversial ad


Mumbai: Advocate Ashutosh Dubey, authorized advisor of BJP-Maharashtra Palghar district on Saturday issued a authorized discover to the style designer Sabyasachi Mukherjee for utilizing “semi-naked models” for a Mangalsutra assortment commercial and hurting non secular sentiments.

Dubey in his discover said that the commercial is completely outrageous to your complete Hindu group in addition to Hindu Marriage and requested to take off the commercial inside 15 days.

“I say that in your promotional social media posts featuring models posing solo or in intimate positions with others. In one picture, a female model is seen wearing a black brassiere and Sabyasachi’s mangalsutra as her head rests on a shirtless male model is totally outrageous to the entire Hindu community as well as Hindu Marriage,” the learn Dubey’s discover.

The authorized advisor to BJP additional within the discover mentioned, “The Mangalsutra symbolises that the bride and groom will be mates for life until death separates them and you are exhibiting the “Mangalsutra” in an obscene way is outrageous and baseless.”

“I say that as you used “semi-naked fashions for a Mangalsutra advert” is outrageous it’s sentiments of Hindu Marriage because the term Mangalsutra is a combination of two words mangal and sutra. The word mangal means auspicious and sutra means thread – together mangalsutra means an auspicious thread uniting the souls and the groom ties the auspicious thread around the bride`s neck on the day of their holy nuptial as the significance that their relationship would be as auspicious as the thread. It symbolises that they will be mates for life until death separates them and you are exhibiting the “Mangalsutra” in an obscene way is outrageous and baseless,” he mentioned.

He additional mentioned {that a} ‘mangalsutra’ is a logo of marriage and the spouse is supposed to put on all of it her life indicating the love and dedication the husband and spouse have in the direction of one another whereas including that in advert marketing campaign it has displayed semi-naked couple for a Mangalsutra advert which is outraging Hindu Marriage.

“I say that in India majority of people associate mangalsutra with a religious custom, there is also a sound scientific justification behind it. Hindu culture emphasises on wearing a mangalsutra made of pure gold and it is often advised that the mangalsutra should be hidden behind the inners and your promotional advertisement features heterosexual and same-sex couples posing for pictures wearing The Royal Bengal Mangalsutra, which is a part of the designer’s intimate jewellery collection. These photos also feature models dressed in intimate apparel wearing a mangalsutra is outrageous and it is hurting religious sentiments,” he added.

He additional requested designer Sabyasachi Mukherjee to take again the commercial posted on social media and to apologise to individuals.

“I, therefore, call upon you through this Notice that, on this holy relationship of “Hindu Marriage” by making such obscene as on “Mangalsutra” should be taken out and apologized to the public, under intimation within the period of 15 days, failing I am giving you clear instructions to publish the public statement and remove the semi-naked models for a Mangalsutra ad” or something obscene associated to holy Hindu Marriage “Mangalsutra” and apologies to public in any other case you’ll be totally answerable for all prices, dangers, duties, bills, and penalties thereof. Please notice effectively,” he mentioned within the discover.

Earlier, Consumer Goods Company Dabur India Limited has withdrawn an commercial that includes a lesbian couple celebrating the Hindu competition of Karwa Chauth, hours after Madhya Pradesh Home Minister Narottam Mishra criticised it for exhibiting “objectionable content” and mentioned that authorized steps can be taken if the commercial was not withdrawn.

Also, an commercial by Ceat Ltd through which Bollywood actor Aamir Khan is proven advising individuals to not burst firecrackers on the streets obtained criticism from Karnataka Bharatiya Janata Party (BJP) MP Ananthkumar Hegde.

Recently, clothes model Fabindia dealing with backlash withdrew its commercial for its newest assortment which it had known as ‘Jashn-e-Riwaaz’.

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