Chennai: Two and three wheeler tyre producer TVS Eurogrip on Tuesday mentioned it has related to four-time IPL winner Chennai Super Kings, owned by The India Cements Ltd, to be its principal sponsor for the following three years.
Chennai Super Kings and TVS Eurogrip would launch a collection of initiatives to interact the massive fan base of CSK throughout the nation. The partnership for the following three years (2022-2024) would additionally give TVS Eurogrip the visibility on the entrance of CSK’s yellow jersey, an organization assertion mentioned.
The worth of the TVS Eurogrip-CSK partnership was upwards of over Rs 100 crore, sources within the know mentioned. It is for the primary time a serious TVS Group firm was signing up as a principal sponsor, the sources advised PTI.
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“TVS Eurogrip is delighted to associate with Chennai Super Kings. The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity”, TVS Srichakra Ltd, executive-vice president (gross sales and advertising and marketing) P Madhavan mentioned.
“We look forward to co-creating exciting experiences for trade and our customers with this association. We see great synergies between the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip”, he added.
TVS Srichakra Ltd, are the makers of TVS Eurogrip model, one in every of producers of two, three-wheeler and off-highway tyres to serve each home and abroad markets. TVS Srichakra Ltd, is among the flagship corporations of the TVS Group.
TVS Srichakra Ltd has manufacturing services in Madurai and Rudrapur (Uttarakhand) with a manufacturing capability of over 3 million tyres a month.
On the affiliation with TVS Eurogrip, Chennai Super Kings Cricket Ltd, CEO, Ok S Viswanathan mentioned, “we are delighted to have TVS Eurogrip as our principal sponsor and we welcome them to the Super Kings’ family. It is going to be an exciting phase for us. We believe that this partnership will help us build on the long-lasting relationship with the fans”.
Chennai Super Kings beat Kolkata Night Riders within the IPL 2021 closing to win their fourth IPL title in October.