IPO-bound Nykaa acquires home-grown skincare brand Dot & Key


New Delhi: Nykaa, one among India`s main magnificence and style e-commerce platforms, immediately introduced the acquisition of the Indian skincare model Dot & Key. This is the primary D2C (direct to client) magnificence model acquired by the platform and following this funding by the model, Dot & Key will be part of Nykaa`s steady of owned manufacturers.

Founded by Kolkata-based Suyash Saraf and Anisha Saraf, Dot & Key, is a brand new age model targeted on offering options to skincare issues. It gives premium skincare merchandise akin to serums, face masks, toners and cleansers. The model has just lately expanded into nutraceuticals beneath the model `IKWI`, whose merchandise are dermatologically examined and cruelty-free. Ernst & Young LLP was the unique advisor on the deal.

Commenting on the strategic improvement, Falguni Nayar, Founder and CEO, Nykaa, stated, “We are excited to bring Dot & Key into the family in time to serve the demand in high-quality skincare by Indian consumers. Their product range presents an exciting opportunity for us as it allows us to extend the brand`s reach to a larger landscape of consumers and enter the nutraceutical space as well. It is a consumer-centric brand with a growing base of consumers and a range of skincare solutions.” Also Read: Nykaa IPO to open on October 28: 10 issues to know earlier than subscribing to preliminary provide

“We created a niche brand with Dot & Key, focused on making products based on consumer needs. Our passion to differentiate ourselves has inspired us to take an unconventional angle to skincare. Nykaa`s position in the beautiful landscape in India and its resources will allow Dot & Key to grow further as a brand and scale to the next level,” stated Suyash Saraf, Co-Founder, Dot & Key. Also Read: AirPods Pro 2 design leaked after AirPods 3 launch: Details right here





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