Natalie’s Everyday Heroes: Joanna Brooks, owner of Embody Yoga, uses Jrue Holiday grant to expand mission

MILWAUKEE (CBS 58) — CBS 58 launched you to Joanna Brooks, proprietor of Embody Yoga, final summer season. She had simply obtained a $25,000 grant from the Jrue and Lauren Holiday Social Impact Fund.

The Milwaukee Bucks star and his gold medalist spouse donated 1,000,000 {dollars} to Black-owned companies and non-profits. We checked in with Brooks to see how she’s utilizing the cash to develop her enterprise, and her mission.

“Embody Yoga is here,” stated Joanna Brooks, declaring the yoga studio house on a blueprint of her new wellness middle, merely referred to as Embody.

The plans are all drawn up for Embody, which has discovered a brand new house at 4650 N. Port Washington Rd. in Glendale.

“Embody has been a dream of mine that I’ve been holding close to my heart for a few years now,” Brooks stated.

That dream is rapidly changing into a actuality. Brooks is already instructing yoga lessons on the new location, with far more to come back.

“We’ll have massage, therapy services, we’ll even have mental health,” stated Brooks, who has a background in counseling.

Artist renderings present her imaginative and prescient for what the 2 yoga studios will appear like. One might be jungle-themed and stuffed with vegetation.

“Our jungle studio will literally be a jungle– overrun with plants. Plants from the ceiling, plants in the windows,” she stated with pleasure.

The different studio may have a desert theme for warm yoga.

“We’ll be playing R&B, hip hop, neo-soul,” Brooks stated of the vibe, which can even included lighting that may change colours.

CBS 58 first met Brooks at her studio house in Milwaukee’s Sherman Phoenix, quickly after she was named a JLH Fund recipient.

“That fund has been so instrumental and so helpful for me in so many ways,” she stated.

Brooks has gotten enterprise teaching and has raised greater than $75,000 via a crowdfunding effort.

“In 25 hours, we hit our first milestone, $25,000,” she stated, noting how shocked she was by the velocity wherein the cash began being donated.

She’s been touched by what number of shoppers and supporters have pitched in to assist her elevate the cash in only a month.

“I knew my city would support me, because they always have,” she stated. “That’s how we’ve made it six years in business and survived a pandemic. But $75,000 just seemed like a really big goal.”

Her mission has at all times been to share yoga with folks of shade. Brooks stated her shoppers are impressed with the brand new house.

“Already, some of our students are like, oh, the space looks so good and we’re so excited,” Brooks stated. “They are a part of it. You know, it’s for them.”

She’s additionally dedicated to coaching new lecturers.

“There are so many new yoga teachers who are serving under-represented communities, just like Embody Yoga, right? And they need a beautiful space to practice in,” she stated.

Embody can even present new enterprise alternatives for different wellness practitioners, who will be capable to do enterprise there.

“We’ll be also supporting wellness practitioners, small business owners focused on wellness, by offering them really competitive and really reduced commercial leasing rates,” Brooks defined.

Her ardour for yoga began when she was a child. She’d get up and follow with Priscilla Patrick on PBS. Years of laborious work have led to this 5,000-square foot house.

“So walls will go up, flooring will go down,” she stated, declaring the place building might be beginning this month.

She hopes to have Embody open early subsequent yr.

“What it’s done for me is left me in awe of how life works and how it guides us down a path,” she stated.

To discover out extra about Embody, go to

And to donate to the crowdfunding effort, go to

To nominate an Everyday Hero, ship Natalie a message at [email protected]

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