No hugs in Pakistani serials! Country’s media regulator directs TV channels to stop airing ‘intimacy’

New Delhi: The Pakistan Electronic Media Regulatory Authority (PEMRA) has directed Pakistani TV channels to cease airing what it calls indecency and intimacy in dramas, Samaa TV reported.

A notification issued by the authority states that it has been receiving quite a few complaints from viewers who consider that the content material being depicted in dramas doesn’t signify the “true picture of Pakistani society”.

“PEMRA finally got something right: Intimacy and affection between married couples isn’t ‘true depiction of Pakistani society’ and must not be ‘glamourised’. Our ‘culture’ is control, abuse and violence, which we must jealously guard against imposition of such alien values,” mentioned Reema Omer, Legal Advisor, South Asia, International Commission of Jurists.

“Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourised in utter disregard to Islamic teachings and culture of Pakistani society,” PEMRA acknowledged, as per the report.

The authority added that it has directed channels again and again to assessment content material with “indecent dressing, controversial and objectionable plots, bed scenes and unnecessary detailing of events”.

Most complaints obtained by the PEMRA Call Centre throughout September concern drama serial “Juda Huay Kuch is Tarah”, which created fairly a storm on social media for exhibiting an unwitting married couple as foster siblings in a teaser for an upcoming episode. However, it solely turned out to be a household scheme after the total episode aired, however by that point criticism had mounted on HUM TV for utilizing the themes of incest to drive the plot, the report mentioned.


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