San Francisco: Micro-blogging website Twitter is internet hosting its first procuring livestream on November 28, the corporate has introduced.
The firm mentioned that whereas watching a Live Shopping stream on Twitter, individuals can take a number of actions that make the procuring expertise on Twitter seamless.
“We are conducting our first test of Live Shopping in collaboration with Walmart, where they will be kicking off Cyber Week with singer, songwriter, dancer and social media superstar Jason Derulo for the first-ever shoppable livestream on Twitter,” the corporate mentioned in a blogpost.
“Starting at 7pm ET on Sunday, November 28, people can watch and shop from Walmart (on iOS and desktop), where Jason will host a 30-minute variety show highlighting electronics, home goods, apparel, seasonal decor, surprise special guests and much more,” it added.
Livestreaming on Twitter offers companies the facility to have interaction with their most influential followers and including the power to buy into this expertise is a pure extension to attracting and fascinating with receptive audiences.
“Earlier this year, we began testing the Shop Module with select brands, and we are pleased to share that we will be launching it to more merchants in the US in the coming weeks,” the corporate mentioned.
“It is crucial to build foundational products to support our global community of merchants on Twitter, so we will also start testing a new way to house merchant onboarding and product catalogue management tools via the Twitter Shopping Manager. This will give merchants a one-stop-shop for managing how they show up on Twitter,” it added.
The firm talked about that it’s trying ahead to rolling out extra merchandise that can make procuring on Twitter simpler than ever.