Zee Media Corporation announces the first season of OTT Awards for 2021


New Delhi: One of the most important televisions & digital networks in India, Zee Media Corporation Limited immediately introduced the launch of their first-ever OTT Awards.

The awards will witness the first-ever simulcast on over 30 tv and digital platforms, garnering 469 million views throughout tv channels and web sites.

The awards shall be attended by crème-de-la-crème of the leisure business, with an astute jury in numerous fields of leisure, together with the Zee Media administration.

It is vital to notice that, classes is not going to be restricted to films and net sequence solely. The focus can even be on various digital media content material.

Apart from the awards and on-stage leisure, there shall be panel discussions that shall be live-streamed on digital platforms, permitting the viewers to ask inquiries to the panellists, making the entire viewing expertise extra immersive.

On the announcement of those awards, Mr. Anindya Khare, Marketing Head, ZEE Media commented, “With the change in viewing habits and the increased consumption of content, we feel the ZEE Media OTT awards will do justice to the content creators, actors, the teams behind building successful shows, to continue doing the same and bring out quality content for the viewers. The changing landscape around content asks for newer ways to showcase and gratify the efforts put into making the complete OTT ecosystem a success.”

Talking concerning the awards from a income heart standpoint, Mr. Gaurav Verma, Chief Revenue Officer, Zee Media opined, “OTT is the next big thing for the years to come as the entertainment industry witnesses a paradigm shift in the way content is consumed by the audience. To lead the way and become the pioneers in the award space, it gives us immense pleasure to bring these awards to the consumers, to gauge their level of interest and take the next steps from there. We are creating a new platform to showcase the best talent from the world of OTT ”

Adding to the identical, Mr. Manoj Jagyasi, Chief Revenue Officer, Zee Media stated, “It is important that we notice and act on the changing consumption trends of the viewers, consumers and advertisers in order to be present in all relevant spaces at the given time. New initiatives are always more lucrative for advertisers as they arrest the attention of the viewers. ZEE Media OTT award, similarly, is a new and exciting proposition for our viewers which will be well accepted by them due to our unbiased approach to the awards.”

India is at the moment the world’s fastest-growing OTT market and is all set to emerge because the world’s sixth-largest by 2024.

There are at the moment about 40 suppliers of over–the–high media companies (OTT) in India, which distribute streaming media over the Internet.

Between March and November 2019, round 30 million web customers got here on-line for the primary time from rural areas, displaying a steep progress within the shopper base for the OTT platforms.

The time spent on OTT streaming has elevated considerably, the place the content material consumption throughout most platforms, together with OTT, podcast, gaming have witnessed a mean enhance of 30-60% since early March.

About Zee Media company restricted

Zee Media Corporation Limited (previously Zee News Ltd.) is India’s one of many largest News Network with 14 information channels in 8 completely different languages touching greater than 300 Million viewers and digital properties like zeenews.com, dnaindia.com, india.com and others.

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